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Jennifer St.Clair

The Wonders of Social Networking for Realtors- are you in the game?

Jennifer St.Clair & Tom Ferry

Jennifer St.Clair & Tom Ferry

For the second time this month this San Diego Realtor is at an educational Real Estate seminar getting pumped up about my profession for which I have so much passion. Two weeks ago it was Tom Ferry’s Success Summit in Palm Desert, CA and this week I’m in Austin TX at Agent Mega Camp. I’m getting great information that I am going to blog about in coming days. Wish I was better at typing…LOL..

Would you be surprised if I told you one of the main agenda items at both conferences are Social Networking and how to use technology to connect with clients? As my background includes software sales, I am very interested in all the ways that technology and social networking (SN) can help my clients and increase my business and brand name so I listen very carefully when the experts on SN speak.

The statistics on SN growth are staggering and I wish I could quote more of them here but here are a few I managed to write down as they flew by on the screen. Did you know that of every 1 out of 8 marriages last year the bride and groom met online? That 70% of people 18-34 years old watch TV online? That 27% of new renters in NYC didn’t order cable at all, only Internet? That 78% of consumers trust peer recommendations online? That Wiki is a Hawaiian word that means “quick”? Okay, that last one was kinda weak, but the point is folks, that the shift has already happened and you know this, I am sure, because you are reading this blog and probably also blogging.

As Realtors we already know that around 80% of buyers look for their homes online before they ever even begin to think about choosing a Realtor. My online persona defines who I am for first impressions. And how I reach my audience is critical. Those of you who have blogged, FB and Twittered know how much ‘noise’ people tweet and Facebook. The key is to be interesting and relevant. I’ll share some tips on how to do that in coming blogs along with other great websites that can help us build our business and be on top of the game. What I would like to know from you is what are you finding to be the most effective SN tools for your business? Do you Facebook and Tweet? What about UTube? Video is the next big wave of going viral. As for me, I’m still working on that. In fact, I think I’ll make my first video tomorrow here in Austin.

Check these sites out for some added punch to your game. tells you every SN site a person is on or to make premium content or your clients

┬áCan’t wait to hear your thoughts…..

Is placing American Flags in my farm for the 4th of July Unpatriotic?

Yesterday we, the Wonder Women of Windermere San Diego Realtors, were our placing American Flags in the ground around our farm in celebration of the upcoming 4th of July holiday. We have been doing this for 5 years running now and every year we have homeowners come out and comment to us how great it looks to have the colorful flags blowing in the breeze! We also give away small gift packs with a CD full of patriotic music.

Invarably, however, there is always one Grinch in the crowd who has nothing better to do than berate, belittle and generally complain about our little marketing piece (on the flag pole we have a small sticker with our info). Yesterday was no exception. As I was bent over carefully inserting my little flag in the ground I was ambushed by an angry homeowner yelling at me, vehemently waving one of my flags and demanding to know if I had permssion from their HOA to place the flags in their neighborhood saying our ‘littering’ was Un-American and UnPatriotic. Try as I might to placate her she would not have it. I assured her we would remove them after the holiday so as to not litter, but alas, that was not good enough either.

Keep in mind that this farm is very near a Naval base where thousands of our troops work and live to protect our freedom. As the daughter of an Army Colonel I am very proud of the American Flag, our Armed Forces and our country. I love to show my support every year with a sprinkling of Old Glory gracing ther manicured lawns of Point Loma CA.

C,C & R’s and HOA’s are needed to keep petty garbage from cluttering our neighborhoods, but is placing small American Flags around my farm for the holiday really Unpatriotic??

Happy 4th of July to all of you and your families and may God Bless America!!!

Great lead generating tip & will blogging replace journaling?


Earlier this evening I was wondering Will blogging replace my journaling? Certainly I would not submit my few online readers to the same musings I pen in my private journals. Yet I am finding that even though it is early in my blogging career, I have been neglecting my journaling. Four years ago I began journaling earnestly and regularly to help process the pain of divorce and recovery from alcoholism. I have found it to be very effective and cathartic, and a way to track and review my progress. Will my on line storytelling will be as revealing?

Here’s a thinking outside the box lead generating tip that I would like to take credit for but my sister and fellow San Diego Realtor is the one who suggested idea after I mentioned getting a new buyer lead from the seller of a Rancho Bernardo home I was showing my Real Estate investor clients over the weekend.

The seller’s listing agent was out of the area and she needed a local buyer’s agent. Of course I handed her my card and called her today to set up an appointment. It was my creative sister who suggested calling the out of area listing agent and requesting all of his call in leads on that $1M short sale listing for a referral fee. (This home may be on the market for a long time) This I immediately did with smashing results. The guy was happy to get a referral fee for leads he was leaving on the table and I get all the call ins on a $1M listing in the exclusive community of 4S Ranch in San Diego for new buyer leads.

From now on when I notice any out of area listing agent on my MLS I am going call them up and ask for their call in leads and permission to post on other sites. What do you think? I have a question too? (if anyone is reading) How do you link to outside blogging? I mean you personally? Do you use Eblogger? Rainmaker? I am reading all I can about creating an effective online presence, but your input is welcome. What’s the best thing going folks?

Virtual Jenni-Jenni

Virtual Jenni-Jenni